Workshop, the baptism of Lapo Elkann designer Meritalia

Lapo Elkann an unusual design draws from his personal and family history to define the features of his first collection of furniture elements. What, then, the concept that inspire Wroom Wroom, Boing Boing and Roll and Roll, just three pieces presented by Meritalia Show the last?

As you may have guessed even onomatopoetic, the world is that of engines and mechanical works. Workshop, the name of the collection is characterized according to the same words for Lapo “brutal yet fascinating aesthetic, so that a bolt can be sophisticated and rich as a jewel “.

Attendance strong, therefore, those of the lamp, dining table and coffee table, in keeping with an approach to design that makes a personality and telling a story (in a perfect marketing perspective of storytelling) essential prerequisites for launch a new product on the market.