Evidently, the crisis has not stopped the emergence of Local , a new brand of furniture manufactured in the UAE premiere at the Milan Furniture Fair. The initiative is promoted by Traffic , the first UAE showroom designer and artist collective in Dubai. Very little (except sofa BIDOUN , which we so to speak before) the references to local culture (despite the name) rather than the brand aims to encourage the growth of the community of design-addicted culture and interchange design in ‘Gulf area. The appointment is in Zona Tortona Via Savona 55.