House PUMA – Nendo
The project consists of interior design for Puma’s new home in Tokyo, located in the Aoyama district design.
Puma House Tokyo combines for the first time in a single space, a media room and event space. Is a Multipurpose space that can be used for exhibitions, events, product launches and other events of brand communication. Also available for rent.
For the design, climbing stairs were installed around the existing structure, like vines. But these steps are not for people to rise. By contrast, serve as display stands shoes and ended as an element that gives the area a special character.
The resulting effect is a sharp reminder that you exercise every day go up and down stairs, and has a visual connection to the stairs of the stage and podium to give an important relationship with PUMA sports.
Ladders give a sense of movement to the interior space, allowing a three-dimensional displayUsing all the space and allowing the visitor to experience the vision of the PUMA brand
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