The Disc Shop Project Experience focuses on the spirit of the brand and the store’s target audience: a generation of young customers “multitasking.” An environment that strives to be a unification space between fashion, art and culture, A project based on the experience designThat reaches the sensory levels of the client. All requirements of the consumer experience, technical issues and display of goods are resolved with “tridimensionalización” of the store brand. This generates a cube where the faces are used for communication, In addition to solving technical issues such as lighting, sound and audio.
The faces are covered with adhesive stamp marks References and works of art created for the store. This allows a low cost and low material be possible to change the image of the store. Thus, the client has a new experience each time the store is modified. The interior of the cube is a product display space. The multiplication of this cube in three-dimensional space leads to a plot that makes up the store environment.
This modular grid system aims to enable change their spatial and visual very easily, which can increase or decrease the area of cabinet, exhibition and advertising. As a store concept of a brand that has the aim of expanding and opening new stores, it was necessary creating a system that allows easy adaptation to other properties and environments. Thus, the system created for the store is global and easily replicable in other settings.
The synergy between fashion, art and culture, and the possibility of interaction with the store, encourages communication and Interactivity with customers. The overlap of references, trademarks and art in the store also encourages the identification of customers, and the white background of the case areas enhances the color and texture of the products on sale.
