Diesel’s new headquarters was built based on a former industrial site, renewing in this way, 90,000 square meters of land had been allocated for a local industrial engineering center. The complex is essentially composed of five main units: office , store / museum, an auditorium, a day care center and a public service operation / monitoring and installation of security services.
The overall design of the entire building complex was affected by the shape and size of land, urban construction and government regulatory requirements, as well as previous data. The road that extends south from the provincial road, which runs along the perimeter of the property, gave the building’s orientation on the site. inflows are vehicles and pedestrians along this axis. The central entry defines a corridor north-south dividing the two main areas business organization: the west side includes the cargo holds and bay areas, the offices of the corporate houses on the east side, however, the second and third level part stretch above the store with two suspension bridges in the north and south.
The new site not only reflects the functional requirements successfully, but also respond to important environmental considerations, including precise regulations and space in relation to their environment, and new supplies of specific sites and stipulations: stores, houses, orchards, gardens and infrastructure facilities. The territorial design of land use reflects the characteristics of both the city and the countryside, two worlds that seem to contradict, however, attract the same time with each other.
This idea motivated the design team to find solutions that express the specific nature of a society of landscape, in the case of this project led to an emphasis on the sense of well being and creating better living and working conditions . The environmental conditions were, therefore, deliberately confronted and incorporated, and the project emphasizes its “urban nature” through a complex articulation of autonomous spaces that are nonetheless interrelated.
The project builds on existing morphological characteristics. This approach achieves the most in the vertical elevations, which meet the maximum allowable uniform height parameters and existing urban codes and the development of various hues in the design of the landscape in outdoor areas, courtyards that serve as common areas, meeting points, areas of creativity and relaxation, defined as “soft” thresholds between interior and exterior to ensure the view of employees, but restricting the view inland from Outside, the fields of sports and recreational facilities built into the design, a strong emphasis on the variety of the plant, which creates specific sensations in different areas, and hanging gardens offering views contemplative environmentally sensitive buildings.
The volumes are simple box-like modules that incorporate the “highest standards of the program with a minimum of architecture.”
